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Senior Marketing Automation Specialist
Some people are naturally drawn to our customer facing teams. Some think ‘back office’ is where it all happens. At Skipton, we'd say the magic is in how the two work together.
About the role
Job introduction
This role sits in our Marketing Technology function within the wider CMO team. It is a delivery-focused role, responsible for the development, management and implementation of marketing campaign. Using the Adobe Technology stack, you’ll support the creation of personalised, data-driven campaigns, as well as campaign analysis and evaluation across the Society.
You’ll work closely with the stakeholders to understand business needs and translate these into effective solutions, helping to embed best practice and drive continuous improvement. The role plays an important part in supporting the objectives of the Customer Insight Team and wider Society, ensuring marketing activity is both impactful and aligned to broader business goals.
Who Are We?
Not just another building society. Not just another job.
We're the fourth biggest building society in the UK and what makes us a bit different is that we're a mutual organisation. We don't have shareholders; we're owned by our members.
Our colleagues say Skipton's a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do.
Whatever your background, and whatever your goals, we'll help you take the next step towards a better future.
The team you will be joining, is the Marketing Technology team which has 2 Marketing Automation specialists, 1 Marketing Technology Lead, 1 Marketing Technology Change Lead and Marketing Technology Data Lead. This team is a delivery function for marketing, operational and other multi-channel communications whilst also are enablers for ensuring that our technology capabilities enable activity across the society. The role is for the Senior Marketing Automation Specialist. The role is a Fixed Term Contract of 12 months with 3 days a week in the office to allow for collaboration. The hours of work are 35 per week, Monday to Friday.
What’s In It For You?
Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible. We have a newly refurbished head office which offers a vibrant and collaborative working space.
We have a range of other benefits available to you including
Annual discretionary bonus scheme.
25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
Holiday trading scheme allowing the ability to buy and sell additional annual leave days.
Matching employer pension contribution (up to 10% per annum).
A commitment to training and development.
Private medical insurance for all our colleagues.
Salary Sacrifice Scheme for Hybrid/Electric Car.
Colleague Mortgage (conditions apply).
3 paid volunteering days per annum.
Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups.
We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership.
What Will You Be Doing?
Making ownership of the management, development, and execution of complex marketing automation campaigns for both customers and prospects
Leveraging the Adobe technology stack to design and optimise campaign performance and automation processes
Collaborating with external partners and agencies to identify and implement improvements to campaign processes and workflows
Analysing and interpret customer data to provide actionable insights that inform campaign decisions
Sharing key findings and recommendations with stakeholders across the organisation to support effective decision making
Building strong relationships with internal stakeholders, ensuring clear communication and alignment on campaign objectives
Championing marketing best practices, ensuring all campaigns meet high standards of quality and effectiveness
What Do We Need From You?
We’re looking for someone who brings a balance of technical expertise, curiosity, and collaboration. You’ll be confident working with data and stakeholders and motivated to turn insight into meaningful action. You’ll have significant Adobe Campaign experience and be able to analyse business needs and turn them into effective, data-driven solutions.
You’ll need:
Adobe Campaign experience, with a good understanding of the wider Adobe Technology stack
strong analytical skills, including the ability to interpret data and provide clear insights and recommendations
Good working knowledge of SQL and experience using data analysis/reporting tools
Confident working with stakeholders to understand requirements and translate them into practical solutions
Understanding of data across financial services
Understanding of digital across business landscape
Plan your journey
The Bailey, Skipton, United Kingdom, BD23 1AP Google maps
Skipton core benefits
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Pay
It's only part of the picture
Your salary is only part of your bigger rewards and benefits picture at Skipton. But we’ll make sure you’re rewarded for the role you do, the skills you bring and how you grow with us over time. -
Pensions
Paying the future you
We care about your future and want to help you really make the most of it. That’s why we pay up to an additional 10% into your pension whenever you contribute. -
Bonus
Recognising your part in our success
Many of our colleagues get a discretionary bonus as a thank you for the part they’ve played in our shared success. -
Life Assurance
Protect your loved ones
It’s a subject none of us like to think about, but it’s important to be ready for whatever life throws at us. Financial support for your loved ones in a worst case scenario, gives you extra peace of mind. -
Group Income Protection
Protection from the financial impact of long-term absence
Income Protection gives you a percentage replacement income if you’re off work because of long-term illness or injury. It’ll also protect a level of your income if you’re given medical advice to reduce your work hours following an accident or illness. -
Private Medical Insurance
Fast and effective medical treatment – open to everyone
Is there anything more important than the health of you and your family? Private Medical Insurance (PMI) provides you with quick access to high-quality medical care when it matters.
Why Skipton?
Because your career is more than just a ladder.
Founded on fairness
In 2026, we were named as one of the Financial Times Best Employers in the UK. We were also the highest placed building society on the list, too.
Not bad, right? But it’s much more than just another opportunity to blow our own trumpet. It truly reflects how our people experience working here.
Because at Skipton, we’re a mutual. We’re founded on fairness, built on shared effort, and committed to saying it straight. We’re curious, brave and always collaborative. We look out for each other. And we treat everyone like a grown-up - with respect, with understanding, with a level playing field at their feet.
Our Enabling Function Teams
Here in Enabling Functions, you’ll tackle big challenges, drive change, and watch your career soar. Best of all, you’ll help make life better for real people all across the country.
You’ll be part of a team that keeps us running, and you’ll have people from all corners of our business counting on you. Every idea you have, every process you improve helps colleagues support members to buy homes, save for what’s next, and feel good about their money. None of it happens without you.
Learning & Development
Learning is part of the everyday at Skipton. It’s woven into conversations and brought to life through hands-on experiences. You’ll pick up new skills as you go, and get tools and support that flex around your role and life.
There isn’t just one way to grow here. You can experience different teams, gain new skills, and make a name for yourself.
No matter which path you choose, your support helps colleagues guide members and customers through their big life moments. You’re not just supporting the business, you’re part of the team that powers it forward.
Meet the recruiter
Jess Castle
Talent Acquisition Senior Specialist
I joined Skipton in 2019 through the ‘Connecting Our Future’ apprenticeship, gaining experience across customer, commercial, and operational teams before joining the People Team in 2020. I now lead recruitment for Marketing, Homes, and Money, focusing on bringing in the talent we need to help members save and secure homes.
It’s hard to pick just one reason why Skipton is a great place to work, but for me, it’s our purpose. I’m proud of what we stand for and our impact on members and the community. We’re leading the way, and it’s a brilliant journey to be part of.
What happens when
1. Shortlisting
Once you’ve sent us your application and CV, we’ll review it using clear criteria. Our decisions are based on the skills, and experience you share with us.
2. Your Interview
Your interview might be by phone, over Microsoft Teams or in person, depending on the role and the circumstances. For some roles, there may also be more than one stage in the recruitment process - but we’ll always let you know what the plan is.
During your interview, we’ll ask you about your current and previous experience, and we’re very much interested in all of your skills and knowledge. This includes relevant things you might have learned through work, studies and voluntary activities
For some roles we could ask you to complete one or more tasks, or deliver a presentation. But don't worry, we'll support you throughout the process so you can do your best.
3. After your interview
At Skipton we always get in touch after your interview to let you know if you’re successful, or if you’re made it through to the next stage. And if you would like feedback on your interview we are always happy to share this. It’s all part of the Skipton experience, we value the time you’ve given us throughout the process.
4. Your offer
If you’re successful, we’ll get in touch to discuss your offer. When you accept we’ll send your contract and confirm the pre-employment checks you need to complete to get the ball rolling. You’ll need to successfully complete the checks before starting, so providing information quickly will help keep things on track. We aim to keep things simple and easy to follow.
5. Your Skipton Welcome
You’re in - welcome to the team!
We’ll be in touch regularly right up to your first day with lots of exciting info, details of what to expect when you’re here, and hints and tips to help you prepare for a great start.
And when it comes to the big day, there’ll be a warm welcome waiting for you as you begin your journey with us.